designercakes.com.au

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.fergusonplarre.com.au

Character length : 25

Title

Birthday Cakes, Celebration Cakes, Sweets & Savouries Online | Ferguson Plarre Bakehouses

Description

For the perfect birthday, you need the perfect birthday cake. Ferguson Plarre Bakehouse has a wide range of birthday cakes to suit every member of the family. Order online for your next birthday party

Keywords (meta keywords)

birthday cakes celebration cakes wedding cakes birthday cake

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Birthday Cakes, Celebration Cakes, Sweets & Savouries Online | Ferguson Plarre Bakehouses
type: website
url: http://www.fergusonplarre.com.au/
image: http://www.fergusonplarre.com.au/skin/frontend/enterprise/ferguson/images/logo.png
description: Birthday Cakes, Celebration Cakes, Sweets & Savouries Online | Ferguson Plarre Bakehouses
locale: en_US

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

Linkedin3

Facebook Share0

Facebook Comments0

Content

Doctype

XHTML 1.0 Strict

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Birthday Cakes, Celebration Cakes, Sweets & Savouries Online | Ferguson Plarre Bakehouses

Character length : 93

Improve! The website address (title) should be between 10 and 70 characters in length.

Text / HTML ratio

Ratio : 4%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

cakes51
birthday16
party10
online9
order8
pies8
catering7
now6
wedding6
treats5
savouries5
celebration4
cupcakes4
small4
prices4
rolls4
history4
family4
lunch3
oggies3
mini3
design3
buns3
pinterest2
google2
tiddly2
twitter2
quiche2
facebook2
custom2
refunds2
ordering2
returns2
policy2
cake2
activate2
franchising2
alive2
plus2
corporate2
packs2
search2
baby2
plarre2
afl2
biscuits2
tarts2
slices2
cookies2
lamingtons2
ferguson2
flourless2
cross2

Keyword matrix

word	title	descriptions	heading
cakes
birthday
party
online
order
pies

Two Word cloud

birthday cakes10
order online4
online now3
order party3
online prices3
prices from3

Three Word cloud

order online now4
catering online prices2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 27 images on this web page.

Alternate attributes for the following 12 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

4.10

Flesch Reading Ease

71.40

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.80

Dale–Chall Readability

6.40

SMOG Index

7.30

Spache Readibility

5.00

Number of letters

3179

Number of words

610

Number of sentences

184

Average words per sentences

Number of syllables

952

Syllables in words

1027

Average syllables in words

1.56

Number of words in first three syllables

Percentage of word / syllables

14.92

Words not in Dale-Chall easy-word list

239

Words not in Spache easy-word list

139

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Good! The website uses printer-friendly CSS.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.fergusonplarre.com.au/.. /675a7fb1080cc9a3c426a942dac2323e.js
https://r.turn.com/.. /beacon_call.js?b2=gUA3BtNBWhhEhoAe56IIXc...

List of render blocking css files

https://www.fergusonplarre.com.au/.. /ec552b1a648065705570480fca2c7588.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://www.fergusonplarre.com.au/media/js/9a866ad98cbc3d1fd9df978b469f079b.js
http://www.fergusonplarre.com.au/skin/frontend/enterprise/default/js/easybanner/jquery.cycle.js

File size of all javascript files combined

2.15MB

Javascript minifying

You can save 466.1KB (35% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.fergusonplarre.com.au/media/css/fc58bcef7169feaf9bb86f40f4abc388.css
http://www.fergusonplarre.com.au/media/css/98ae7e45a258575093a1b4dafd8c0519.css
http://www.fergusonplarre.com.au/skin/frontend/enterprise/ferguson/megamenu/css/megamenu_top_hover.css

File size of all css files combined

281.67KB

CSS minifying

You can save 12KB (24% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.fergusonplarre.com.au/.. /ec552b1a648065705570480fca2c7588.css you can save 9.6KB (22% compression rate)
By minifying https://content.cloud-iq.com.au/.. /normalise.css you can save 1.7KB (65% compression rate)
By minifying https://content.cloud-iq.com.au/.. /ferguson_plarre_excp_v3.css you can save 814B (23% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

210.75KB

Gzip compression

Error! By using Gzip you can save 996.3KB (75% compression) on your site.

By compressing https://www.fergusonplarre.com.au/.. /675a7fb1080cc9a3c426a942dac2323e.js you can save 996.3KB (75% compression rate)
By compressing https://platform.cloud-iq.com.au/cartrecovery/store.js?app_id=8190 you can save 27KB (74% compression rate)
By compressing https://www.fergusonplarre.com.au/.. /coin-slider.js you can save 8.2KB (71% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://p.bm23.com/bta.js	Expiry time is not specified
https://www.fergusonplarre.com.au/.. /league_gothic-webfont.woff	Expiry time is not specified
https://platform.cloud-iq.com.au/.. /?mode=store&session_id=&app_id=9876&base...	1 second
https://www.googletagmanager.com/gtm.js?id=GTM-KKV3NV	15 minutes
https://connect.facebook.net/en_US/all.js	20 minutes
https://connect.facebook.net/en_US/fbevents.js	20 minutes
https://connect.facebook.net/.. /560642864085584?v=2.8.12&r=stable	20 minutes
https://apis.google.com/js/platform.js?onload=renderBadge	30 minutes
https://bat.bing.com/bat.js	30 minutes
https://content.cloud-iq.com.au/.. /ferguson_plarre_excp_v3.css	60 minutes
https://content.cloud-iq.com.au/.. /fonts.css	60 minutes
https://content.cloud-iq.com.au/.. /GOTHIC.ttf	60 minutes
https://content.cloud-iq.com.au/.. /normalise.css	60 minutes
https://content.cloud-iq.com.au/.. /bg-landscape-mobile_v3.png	60 minutes
https://content.cloud-iq.com.au/.. /bg-landscape_A_v2.jpg	60 minutes
https://content.cloud-iq.com.au/.. /close-popup-black.png	60 minutes
https://content.cloud-iq.com.au/.. /ec-1-4-bg_A_v2.jpg	60 minutes
https://content.cloud-iq.com.au/.. /exitCapture_overlay_events_ferguson_plar...	60 minutes
https://platform.cloud-iq.com.au/.. /?control_id=30&callback=cloudiq_overlay_...	60 minutes
https://www.google-analytics.com/plugins/ua/ec.js	60 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

490.42KB

Image optimisation

You can save 281KB (59% compression) by optimising the images below:

By lossless compressing the https://content.cloud-iq.com.au/.. /bg-landscape_A_v2.jpg you can save 120.1KB (78%) data.
By lossless compressing the https://content.cloud-iq.com.au/.. /ec-1-4-bg_A_v2.jpg you can save 23.1KB (57%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /PartyCateringMobileButton.jpg you can save 17.3KB (52%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/Pies_Savouries.jpg you can save 15.6KB (52%) data.
By lossless compressing the https://content.cloud-iq.com.au/.. /bg-landscape-mobile_v3.png you can save 14.3KB (90%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/BirthdayCakes.jpg you can save 13.8KB (49%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /YourFeedbackMobileButton.jpg you can save 13.7KB (49%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/SweetTreats.jpg you can save 13.1KB (49%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/Cakes.jpg you can save 11.5KB (49%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /logo.png you can save 7.4KB (31%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/NewsletterSignup.jpg you can save 6.7KB (53%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/FindaStore.jpg you can save 5.6KB (50%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /bg_repeat.png you can save 2.4KB (69%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /social.png you can save 1.2KB (46%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /bg-logo-footer.gif you can save 1.1KB (94%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /go-search.png you can save 1.1KB (67%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /subcrible.png you can save 1KB (71%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/visa.png you can save 1KB (50%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/paypal.png you can save 1KB (50%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/jcb.png you can save 1KB (50%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /locater.png you can save 1,009B (75%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /go-back.png you can save 992B (65%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /arrow_right_bt_w_retina.png you can save 986B (77%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /ic_cart.png you can save 981B (45%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/master.png you can save 964B (41%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /bg_shadow_retina.png you can save 964B (88%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /Securepay_logo.png you can save 911B (15%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /ic_menu.png you can save 846B (49%) data.
By lossless compressing the https://www.fergusonplarre.com.au/media/wysiwyg/america.png you can save 427B (16%) data.
By lossless compressing the https://www.gstatic.com/verifiedreviews/en_US/gcr_logo_stacked.png you can save 372B (25%) data.
By lossless compressing the https://www.fergusonplarre.com.au/.. /bg-signup-footer.png you can save 265B (17%) data.
By lossless compressing the https://www.gstatic.com/verifiedreviews/gray_stars_large.png you can save 142B (16%) data.
By lossless compressing the https://www.gstatic.com/verifiedreviews/orange_stars_large.png you can save 141B (15%) data.
By lossless compressing the https://content.cloud-iq.com.au/.. /close-popup-black.png you can save 103B (11%) data.

Links

We found a total of 0 different links.

Website security

125.255.85.3

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of designercakes.com.au

Birthday Cakes, Celebration Cakes, Sweets & Savouries Online | ...